Guide · Pricing How Much Does Video Production Cost in NYC? Real numbers from real quotes: what brand films, commercials, and social video actually cost in New York, and the five things that drive the price. Guide · Hiring How to Choose a Video Production Company in NYC What to ask, what's hidden in most quotes, and the red flags that should make you walk away. The honest version of the vendor comparison. Strategy Brand Film vs. Commercial: Which Do You Need? Two very different tools that get confused constantly. What each does, what each costs, and how to decide where your budget goes first. On Set What Does a Director of Photography Actually Do? The DP role in plain English: prep, the shoot day, how a DP differs from a videographer, and when your production needs one. Checklist How to Prepare for a Brand Video Shoot The two-week checklist I send every client: people, locations, wardrobe, b-roll, and what to expect on the day itself. Growth Video Marketing for Small Businesses in NYC The five places video actually pays off, how one shoot becomes a month of content, and what to measure instead of likes. Case Study · Photography Behind a Luxury Jewelry Photoshoot in NYC How an editorial campaign for a luxury jewelry brand came together — location, light, and stills built to run across every marketing channel. Case Study · Film Making a Documentary-Style School Brand Film Concept to final cut on a brand film for a Long Island private school — shot to show families what the school actually feels like inside. Guide · Service Hiring a Director of Photography in NYC Recent credits — including the 2026 FIFA World Cup — plus how I work on set and what to expect when you bring me onto your production.