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EFFY October Birthstone Film

A 16 second vertical film of EFFY's opal rings for October, shot in macro on a rain-wet tropical leaf and cut for social.

Client
EFFY Jewelry
Format
Vertical 9:16 video
Length
16 seconds
Services
Product video, macro jewelry

Published November 2026 · By Emanuel Rahmanan

What is this film?

This is a short product film made for EFFY Jewelry's October birthstone, the opal. Opal rings set in gold with diamond halos rest on a tropical leaf beaded with water, filmed in macro so the play of color inside each stone reads on a phone screen. It runs 16 seconds and was delivered as a vertical video, ready for Reels and Stories.

How do you film jewelry so the stones show their color?

Jewelry video is mostly light and focus. The stones need light that brings out their color, the background has to add texture without taking attention, and the focus has to land on the stone rather than the band. Here the green leaf and the water drops give contrast and a sense of freshness, and the opals stay the brightest thing in the frame.

More from this client

See the full EFFY Jewelry case study, or read how we approach product photography and video in NYC.

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